Welcome to Istria, a peninsula in the turquoise Mediterranean, where the carefree kilometres of the blue Adriatic merge with playful hills, and where centuries old historic towns and picturesque Istrian villages combine with the natural beauty of the countryside. Enjoy a holiday in Istria, relax on our beaches, be active and enjoy the numerous sport fields or discover hidden areas when exploring Istria by bike. As a centre of wine and extraordinary culinary tradition, northwest Istria will open your senses and expand your views, offering the perfect harmony of nature and tourism at the gates of Central Europe.
Umag in Istria is the first city you will reach when approaching Istria from western Europe. Umag conquers with its allure, diversity and richness of the tourist offer. Umag is a town of around 13,000 inhabitants which with about 45 km of the coastline and interesting hinterland integrates special features of the whole region and might be the best introduction into a different experience of the Mediterranean.
The hinterland of Umag reveals beautiful hills with fortifications that offer us magnificent scenery and marvellous history, abundance of autochthonous agricultural specialties and friendly hosts. Sea in Umag is crystal clear and suitable for swimming from May till October.
What's most important is that tourism has significantly developed in the last several years so the destination has many new top quality accommodation facilities on offer (three or four stars), luxurious as well as family oriented hotels, villas, suites or ecology campsites. These are all designed according to the intrinsic spirit of nature and "Mediterranean as is used to be".